Solving a Supply Challenge for an Experiential Marketing Pop-up

The Challenge

Creative production house Made Up approached Geaves with their biggest order yet. For an upcoming brand activation and experiential pop-up, they needed 100 XL sheets of Copper Mirror (9653), each measuring 3050 x 1220mm.

The challenge? Copper Mirror wasn’t a stock product in this size, and the foil required for its manufacture was temporarily out of stock.

The Solution

Geaves identified 39 sheets of Copper Mirror in 2440 x 1220mm already in stock and sent a complimentary trial sheet, allowing Made Up to confirm the material met the project’s exact requirements before committing to the full order.

Once approved, Geaves reserved all 39 sheets and sourced a further 145 sheets by air freight, ensuring the material could be delivered within the demanding project timeframe.

The Result

By listening closely to the customer and taking a flexible approach to stock, logistics and sourcing, Geaves delivered the right material, in the right quantity, within a record turnaround.

The Copper Mirror was used for “Beyond the Bottle”, Space NK’s National Fragrance Week pop-up at Granary Square, London, an immersive brand experience that attracted hundreds of visitors and created a memorable experience for Space NK customers.