Fendi pop-up store, Tokyo – Japan
In line with Fendi's 50th anniversary in Japan the international brand launched a sizeable pop-up store in the city's Ginza district. Occupying three expansive floors with various shop sections dedicated to different gender collections, becoming the first Fendi store in Japan to stock both male and female items.
Described as an "amusement park" it features props making reference to the brands Italian roots, a section dedicated to the brands collaboration to Dre Beats and an indoor cinema showing footage of Fendi's rich heritage. Including surfaces neutral in colour complimenting the products within.
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To read more about Fendi’s anniversary pop up store visit - http://retaildesignblog.net/category/store-design/page/5/