How To Keep Millennials Engaged In-Store
Millennial consumers are always a much-mentioned topic for brands, all for pretty good reasons. They aren't just the avocado-loving generation you hear about often - did you know that their global annual income was around $3.3 trillion dollars in 2018? 82% of them also believe it's important from brands to have a physical store, compared to 69% of the generation above, Gen X. Clearly, targeting this demographic could benefit your business.
But in an age where traditional marketing isn't getting their attention, with 17% of people aged 18-34 claiming that they use an ad blocker (the demographic most likely to do so), how can you make millennial's in-store experiences more engaging?
Our infographic will walk you through ways that you can lure this savvy generation into your brick and mortars, along with some stats about the millennial consumer that you simply can't ignore, which will make you re-think your brand’s in-store marketing strategy.